GoSpring Website Redesign
Services
UX UI Design
Brand Identity
Icon Design
Client
GoSpring, Case Study
Location
Potsdam, Germany
Year
2026
Credits
Polina Shostak | UX UI Design and Concept
Info
GoSpring is a telemedicine platform for men’s health, supporting a digital path from prescription request to home delivery. Independently selected as a university case study, the website was redesigned with a focus on one core feature: the end to end purchase flow for users with an existing prescription. An audit of structure, navigation, and product pages informed a simplified journey with clearer dosage hierarchy, concise explanations, and fewer decision points. The outcome is a clickable prototype that improves trust, comprehension, and checkout clarity.
rEDESIGN Goals
The redesign focused on a clearer and more trustworthy prescription checkout for sensitive health topics. Complexity was reduced through fewer decision points, stronger hierarchy, and precise UX writing, supported by calm emotional storytelling that guides users step by step. Accessibility, typography, and visual rhythm were refined to improve comprehension from product selection to order confirmation.
Process highlights
Audit, original flow mapping, wireframes, UX writing, visual system and accessibility refinements, custom 3D pill assets in Blender, clickable prototype.
